Walt Disney Disneyland Cranberry Room Carpet
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Walt Disney Disneyland Cranberry Room Carpet
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Straight from the private apartment of Walt Disney, this specimen is a section of the red carpet of "the Cranberry Room," Walt Disney's secret apartment hidden over Main Street U.S.A.'s firehouse. Here, Walt and the Disney family could find privacy and rest in the heart of Disneyland.
For almost seven decades, families from across the world have traveled to Disneyland to experience the happiest place on Earth. When he set out to build this amusement park, Walt Disney sought to build a place where all people across all generations could come together to experience the nostalgia of the past and the promises of the future.
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📸 Disney carpet specimen in gem jar
WALT'S HIDEAWAY
On July 17, 1955, Disneyland opened its gates for the first time. Instantly capturing the imagination of millions of visitors, the “Happiest Place on Earth” became an icon of American popular culture. For Walt Disney himself, the park was a place where both parents and children could look forward to exploring, a wonderland that he shared with both the whole world and his own family.
This specimen is a fragment of the original carpet installed in Walt Disney’s secret personal apartment, hidden over Main Street U.S.A.'s firehouse. The carpet was replaced during a later renovation and the swatch was purchased by Mini Museum from the Van Eaton Galleries, the premier collection of early animation art and Disneyana memorabilia. All specimens are enclosed in an acrylic specimen jar with a removable top which arrives in a handsome, glass-topped riker box case measuring 4x3x1".
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📸 Disney carpet specimen with card
This carpet specimen is a premiere Disneyland memorabilia collector's item, perfect for anyone who's happy place belongs to the parks. To commemorate this exclusive item, we created a new 3x4" display card with photos of Disney and the specimen, as well as more information about the Cranberry Room. The larger cards also serve as the certificate of authenticity and feature the official Mini Museum Seal of Authenticity.
In addition to the larger card, we have also included our standard photo card, in case you wish to keep a unified look with the other Mini Museum items in your collection, though we think you'll love the look of this card just as much as we do.
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FRONT OF THE LARGE 3X4" CARD
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BACK OF THE LARGE 3X4" CARD
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MORE ABOUT WALT DISNEY AND DISNEYLAND
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📸 Walt Disney (1938)
THE HAPPIEST PLACE ON EARTH...
Inspired by a visit to Griffith Park with his daughters, as well as the previous decades’ world’s fairs and expositions, Disneyland was built to be a place that the Disney family could enjoy together. To bring his dream to life, Walt assembled a team of the best. His “imagineers” were selected from the Disney studio’s artists, engineers, and designers.
The team used filmmaking tricks, like miniatures and forced perspective, to bring Walt’s fantastical ideas to life in the park. Among this crew was Harper Goff, the concept artist who designed Main Street U.S.A.’s Town Hall, Bruce Bushman, an art director turned park ride designer, and Harriet Burns, who built scale models of the entire park including its centerpiece, the Sleeping Beauty Castle.
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📸 The Disneyland team prepares for construction of the massive project (source: Orange Country archives)
REALIZING THE DREAM
When design and construction began, Walt was a very busy man. He was both the head of the preeminent animation studio in Los Angeles, and a producer on many live-action pictures. In order to be able to actually visit his park, he hoped to build it adjacent to his studios. As the scale of the project grew though, he realized he would need a different location to realize his complete vision. Walt turned to developer C.V. Wood and economist Harrison Price at the Stanford Research Institute to help.
The SRI was originally founded to assist the West Coast’s development post-World War II. This made them the perfect fit to find the location for the theme park. Walt’s specifications were simple: the park should be in Southern California and on flat land away from the ocean. Based on the SRI’s analysis, Disneyland found its home on 160 acres of orange grove farmlands around Anaheim, 25 miles southwest of downtown Los Angeles.
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📸 The original autopia ride (source: Life Magazine)
Construction spanned a tight 18-month schedule, an ambitious timeframe given Walt’s vision. There was much to do: brothers Bill and Jack Evans were hired to landscape the grounds with exotic plants, while Roger Broggie supervised the Santa Fe & Disneyland Railroad, one of its locomotives based off the Lily Belle, the 1/8th scale train that encircled Walt’s house. There were also hundreds of animals that would pull carriages throughout the park, all of them trained by Owen and Dolly Pope in a corral built on the property.
In the run-up to the park’s opening, Walt inked a deal with ABC to provide programming to the fledgling network. Walt Disney’s Disneyland chronicled the construction of the park, culminating in Dateline: Disneyland, an hourlong live special for its opening. Walt was anxious in the days leading up to the opening but was exuberant by the time the gates opened and the cameras started rolling. Finally, he could share his project with the world.
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📸 Disney and his wife in the Cranberry Room
THE CRANBERRY ROOM
The park was divided into five themed lands, each with its own unique attractions and atmosphere. Main Street, U.S.A. was a nostalgic homage to turn-of-the-century America, while Fantasyland was a fairytale realm full of classic Disney characters. Adventureland promised daring expeditions to exotic locales, while Frontierland invited visitors to relive the excitement of the Wild West. Finally, Tomorrowland was a futuristic vision of what was to come.
Disneyland was to be a playground for the entire world, but Walt was sure to carve out a private slice of paradise to be enjoyed by him and his family. Discreetly hidden above the iconic firehouse on Main Street was an apartment for the Disney family. Known as the Cranberry Room, this small space was decorated in the Victorian style by set decorator Emile Kuri. Kuri described collaborating with Walt like “working in another world.” Of course, the room was also equipped with a functional fire pole hidden in a closet in case Walt needed to make a quick exit.
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Front of the Small Specimen Card
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Back of the Small Specimen Card
Further Reading
Jo, Sophie. “A Second Home: Walt Disney’s Fire Station Apartment.” Walt Disney, 2 June 2020, www.waltdisney.org/blog/second-home-walt-disneys-fire-station-apartment.
Marling KA. Designing Disney’s Theme Parks: The Architecture of Reassurance. Centre canadien d’architecture/Canadian Centre for Architecture; 1997.
Snow, Richard. Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World / Richard Snow. First Scribner hardcover edition., Scribner, 2019.
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